About Us

We specialize in being the silliest toy store around! With over 20 years in the toy industry behind us, we are your go-to local toy store. Not only do we pride ourselves on exceptional product variety, friendly staff, and quality products, we also do our best to go above and beyond with one-on-one service, free gift wrapping, and unique personalized items created by our talented staff.  Come on in and shop yourself silly at any of our 3 NJ locations!